The Pepsi Challenge (Political Opinions & Social Progress)

Opinions should be innocuous and a matter of preference, and that has not been the case with political opinions. They’ve become so polarizing, that they’ve halted the political progression of this nation. Something no opinion should do. 

Have you ever been to a restaurant and the waiter asks for your drink order and you say, “I’ll just have a Coke?” The waiter sometimes responds, “I’m sorry, we only have Pepsi products.” With the exception of very rare sticklers to Coke products, almost everyone will simply order a Pepsi without giving it much thought.  Why? Because while most people prefer either Coke or Pepsi, it doesn’t prohibit them from enjoying a nice cold fizzy drink if their favorite isn’t available. No one is going to leave a restaurant for the protest of Coke products when the restaurant only has Pepsi products. You like Coke over Pepsi or Pepsi over Coke, yet your opinion on the soda is inconsequential and you have no problem drinking the similar alternative.

The current US political climate has allowed people to have political stances, stances that are quite damaging under the guise of “opinions.” 

Even more dangerous, opinions have superseded actual facts.

From the revisionist historical narrative that the American Civil War was fought over “states rights” and not slavery to holding dear to the belief President Obama was a Muslim (as if that would have been a bad thing anyway), their opinions have become shields for bigotry, thus the extreme polarization of issues. 

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Recent news has been filled with such opinions of Black Lives Matter vs all lives matter… maintaining confederate statues vs removing confederate statues… and the latest debate… how do people feel about Colin Kaepernick and the NFL player protests. “Opinions” on these issues mentioned above, specifically from those who identify as Conservative/Trump base, unequivocally go against a cause or people that have been wronged. 

“That’s just my opinion” simply isn’t valid for wanting to uphold honoring public places for a treasonous faction like the Confederate States of America. That “opinion” fuels the opposition and it’s a shield for an appreciation of the Confederacy, which you know… attacked the United States to uphold slavery. 

Yes, it seems as if this article is a dig at Conservatives/Trump base. For starters, you catch on quick; and second, yes, you are correct. Conservatives have become entrenched on opinions that side with the wrongdoing of marginalized people. Liberal or Conservative extremism is bad; however, Conservative extremism seems to be furthering the political divide in this nation for their relentless defense of bigotry and being anti-social progress

I want to do my part with those burning their Nikes… worried about Hillary Clinton emails… and seeing the need to honor Generals of a nation that went to war with their countrymen and attempted to secede from the United States. I offer you all a Coke and a smile… and if you don’t yell, “It’s disrespectful to the flag,” I’ll even see if I can get you a Pepsi. 

IS KAEPERNICK THE NEW FACE OF CAPITALISM?

While everyone is excited about Kaepernick being the new face of Nike, and rightfully so, we must realize the capitalism at play, and ask a pivotal question, what is Nike going to do regarding real change now that they stand to profit from Kaepernick’s Civil Rights protest?

But why would Nike attempt to profit from Kaepernick’s protest? Maybe supporting him and his protest was inevitable. After all, one of their biggest athletes in LeBron James has become more vocal on social issues. They can’t sway too far from his off-the-court mission, right? So despite the perceived controversy, why not sway towards it. As a publicly traded company (NKE), increasing shareholder value will ALWAYS be their number one priority. So odds are management wouldn’t make such a decision that could possibly threaten their revenue if they didn’t believe they could somehow flip it and capture the value they’ve sought to highlight and attach to their brand.

This is an interesting move by Nike considering Kaepernick is actively suing NFL owners for colluding to keep him out of the league, and they (Nike) just signed an 8-year extension to continue being the official sponsor for the NFL’s sideline apparel and game-day uniforms. If you’re Nike it sounds like a hell of a conflict. So why jump head first into this controversial issue?

A few reasons come to mind… 

#1 They truly agree with Kaepernick’s protest, and unlike most brands who are trying to avoid this issue, they realize their involvement at some point is inevitable, so why not be the first brand to get behind it?

#2 They realize the value and potential revenue that can be made from jumping behind this issue. They’ve calculated the risk or potential pushback by being the first brand to do so, and they’re willing to experience the short-term pain in return for long-term gain… or…

#3 Some weird combination of 1 and 2.

Whatever the reason might be, it’s done. Just remember, Nike is a public company (NKE). They don’t make moves without thinking about their shareholders, specifically how to increase shareholder value and ultimately maximize it. So while a publicly traded company in Nike has decided to recognize Kaepernick’s protest, I think we’re within bounds to question how genuine it is if they likely stand to profit from it, and more importantly… what are they going to do regarding real change specific to why Kaepernick decided to protest in the first place, police brutality and other injustices in the criminal justice system? Time will surely tell. 

What do you think? 

(On August 31, 2018, Nike’s stock closed at $82.20. Let’s see how their stock is doing in 3, 6, 9, and 12 months.) 

OF GODS AND MEN: KING JAMES & THE SILVERBACK

Filled with plastic trays and your typical school lunch fare, we all sat like Black Vikings at these elongated brown tables. While the top five floors of St. Edmund Preparatory High School were for a formal education of the mind, the basement lunchroom tables were for informal debate. In those days, watching the basketball team play on cold Friday nights in Brooklyn was the must-see event of the week. Naturally being a starter on the basketball team, I earned my seat with the jocks, upperclassmen, and the “cool kids.” It was 2002 and our junior varsity basketball team had just won the city championship the previous year and I had lost weight to prepare myself to play on the varsity level. Socially, I was dating my first girlfriend, I had lots of gelled curly hair, and admittedly was feeling myself. Our coach mostly played upperclassman and I struggled to find minutes on the court that season, but otherwise, life was good.

A bit of a bookworm and a basketball junkie, I couldn’t wait for my issue of Sports Illustrated to arrive every week. I’ll never forget that week in February of 2002 that I received my issue with a kid that kinda looked like me on the cover along with the words “The Chosen One” emblazoned in white letters. As a deeply religious teenager, you can image how incendiary I felt that cover was, but it only inflamed my curiosity even more: Who was this kid? And why was the iconic Sports Illustrated magazine saying he could play in the NBA as a high school junior? I was a high school junior and was struggling for minutes at St. Edmund and you’re telling me this kid can play with Shaquille O’Neal (my favorite player at the time) in the NBA?! Where is Akron, Ohio anyway? Why does his school name have two hyphenated saints? Who is this kid?!

Because my family invested in the luxury of books and magazines, we were probably one of the last families to order cable television. So when LeBron James made his television debut in December of 2002, I did not get to watch ESPN broadcast the first nationally televised high school game featuring LeBron’s high school team, St. Vincent-St. Mary. Trust me when I say that I actually asked my mom if I could go watch a high school kid play basketball at a friend’s house. I have Caribbean parents so you can imagine how that conversation went with my mother: “Are you crazy? No, you’re not going to no Wesley’s house to watch no game ah esta hora a la manana! Are you crazy?” Obviously, I wanted to be prepared for the following days’ lunchroom debate to give my reaction of the kid they were calling “King James.” Alas, I was relegated to reading about him in the paper the next day. He dropped 31 points? Who is this kid? 

The following year I was voted as one of the captains of the varsity basketball team. Although I was our team’s grossly undersized center, we hoisted our second New York City championship before losing in the state tournament. But I had earned the respect of my basketball peers and was voted All-City along with two of my teammates by all of the head coaches in our league. Meanwhile in Ohio, LeBron also won a city championship, but he then went on to win a third state championship and second Mr. Basketball award for the state of Ohio. He went on a few months later to be drafted the overall number one pick by his home state team, Cleveland Cavaliers. By his NBA debut in October 2003, Nike had already signed him to a record $90 million dollar endorsement deal and the pressure was mounting for LeBron to deliver that night. Although we still didn’t have cable, my mamma couldn’t tell me nothing now that I was in college, so I went to a friend’s house to watch his debut versus the Sacramento Kings. This time I didn’t have to read about it in the paper: he had 25 points, 9 rebounds, 6 assists, and 4 steals. Who is this kid?

I graduated college in three years with a 3.6 G.P.A, and in those three years, I had three internships and three jobs. You do the math. My hard work paid off and in 2007 I was proudly hired by the iconic American company, American Express. “Is this what it felt like to be drafted,” I wondered at the time. A designer that I knew from college reached out to invite me to LeBron’s Nike sneaker release party in lower Manhattan one night. I partied a lot in those days and as I was playing NBA 2K at the event a voice asks from behind me, “Who’s winning?” I turn around and it’s Lebron James in a cream mink vest. I keep my cool and simply respond, “You.” He laughs and we dap each other and he walks away. Later that summer, LeBron was taking his grossly inexperienced and relatively untalented team to the NBA Finals for the first time in Cavs franchise history – and in only his fourth year in the league! Who is this kid?

I was having a great year at work and was on my way to receiving the company’s highest rating for elite performers. In the spring of 2012, I was selected from thousands of employees to be a member of the highly selective, Global Rotation Program, which afforded me the opportunity to live in Sydney, Australia. About to embark on what would be the professional and personal journey of a lifetime, I watched from my work computer at the Amex Tower in Sydney, as LeBron won his first NBA championship as a member of the Miami Heat. He was winning on South Beach and I was winning on Bondi BeachWho is this kid? 

In 2016, I signed the largest deal of my sales career to date and Lebron had returned to the Cleveland Cavaliers to win their first championship in franchise history – the state of Ohio’s first professional championship since 1964 –  his third ring overall. Since then, as I write this piece, I am at a moment of transition in my career and LeBron recently announced that he was leaving Cleveland, transitioning to the legendary Los Angeles Lakers. Who is this man?

Over the last 16 years, the world has come to intimately know Lebron Raymone James and his family. And in a sense, he and I have grown up together. From the evolution of our sense of style to our ever-receding hairlines, I’ve grown up with King James as a reflection of my generation. And in my own small way, possibly even a reflection of myself. As a double entendre, he is the celebrity look-alike that I get most often.

The Michael Jordan vs. LeBron James debate will fervently continue to go on and that is a piece for another day. Yet, there is something LeBron did this week that continues to set him apart from not only all the other sports greats before him but as one of the great philanthropists of our time. In addition to lending his voice to social issues and spending $41 million dollars in 2015 to sponsor 1,100 college educations, this week he opened a public school in Akron whose mission is to aid students and parents of underprivileged families in Akron. Certainly, other athletes (like Dikembe Mutombo, who built a state-of-the-art hospital in his native Democratic Republic of Congo) have given back to their communities in major ways. Though what LeBron is doing is slightly different given the scale of the impact that he is achieving through educating children and college kids. This is a shining moment in a darkened backdrop of Black Americans deeply complicated relationship with the American Education system. Perhaps, his legacy through education will even shine brighter than his legacy as a basketball prodigy.

In Grant Wahl’s now iconic Sports Illustrated article from 2002, he famously described the meeting between “His Airness and King James,” as akin to when a teenage Bill Clinton met JFK. But maybe the photo above is actually the more appropriate comparison.

That’s who that man is… I hope to follow in his footsteps.

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Ugly Politics And Beautiful Game

Now that the World Cup is over, it’s a good a time to unpack all that happened. Not the actual play (although there were some absolutely gripping games), but the often darker political undercurrents that undergird the world’s biggest sporting event. From West Germany playing East Germany at the height of the Cold War to Nike being unable to provide the Iranian national team with cleats, the World Cup has never truly been divorced from the political realities of its time. At the World Cup, the beautiful game has never been just a game, and this is truer now then it has ever been. 

This World Cup saw a plethora of shocking upsets with heavy favorites losing to newcomers and underdogs. This is an apt metaphor for what we’ve seen happen in global politics, with what was once thought to be a deeply cemented world order slowly crumbling. The United States failing to qualify is a fitting allegory for America’s abdication of its global leadership position. And fitting, the specter of Russia looms just as large considering their position as host nation and their global ambitions on the international political stage.

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Even while soccer’s powerhouse teams failed to perform, the effects of globalization could be seen in the style of play. While a nation’s playing style was once considered distinctive to each team, the majority of teams now adopt a much more technical style normally associated with European teams and inspired by European club football. Most countries’ star players play in one of the major European leagues, and if they don’t then they are influenced by the style of play broadcasted to millions around the world throughout the year. While nationalist leaders often decry the perceived threat of global homogenization no one dares do so when it comes to soccer. Just like in the global economy, it’s either adapt or die.

The effects of globalization could also be seen in the makeup of the teams vying for sports’ most sought-after championship. The final four teams all came from Europe, but a look at the names on the roster told a different story. Half of the Belgian and English teams had roots in Africa or the Caribbean. The Championship winning French team is made up primarily of players of an African background with a significant amount of Muslim players. This is in sharp contrast to the right-wing hyper-nationalism and racial identity politics that have begun to sweep across Europe.

There are many lessons that can be learned from this fact. France, plagued by xenophobia and Islamophobia, embraced their African and Muslim stars in a way that was both heartening and cautionary. The success of the French national team truly showed that immigrants can not only become members of society but that they can make significant contributions and make their country better.  On the other hand, immigrants don’t only matter when they succeed but their worth should come as an intrinsic part of their humanity.

Karim Benzema, the great Algerian-French player, once said, “If I score I’m French, but if I don’t I’m Arab.”

No matter how much we might wish that our sports be an escape from the realities of the real world the fact is politics permeates everything in the world around us. This is especially true when nations face off against each other in the world cup. The prolific sports writer Simon Kuper once wrote that when two teams take the field in the World Cup their nations’ histories take the field alongside them. At times this may mean that the beautiful game is besmirched by the ugliness of political competition. Then again, there are few things more emotionally charged than sports, so perhaps it’s fitting that politics is fought out on the pitch as well.