What is Blackface Really?

Lately, there have been a number of incidents where well-known public figures, celebrities, and even name brands have been accused of blackface.

The well-known brand Gucci was recently criticised for creating a black sweater that featured a turtleneck with a cut-out for the lip-area, which was surrounded by a bright red color.

Gucci isn’t the first designer brand to be accused of supporting blackface. In December 2018, the Italian designer brand Prada, popular for its handbags and shoes, removed statues with brown-skin, big bright red lips, and a monkey-like appearance in a New York store window that was accused of resembling blackface. There was also an entire line of products resembling the same figures titled “Pradamalia”, all of which are no longer being sold. According to a CNN article titled, Prada pulls products after accusations of blackface imagery, Prada stated the images are “imaginary creatures not intended to have any reference to the real world and certainly not blackface.”

Pop star Katy Perry also received backlash for creating shoes designed with blue eyes and bright red lips, which happen to come in black.

Several other celebrities have been called out in the past. In 2016, actor and dancer Julianne Hough dressed as Crazy Eyes from the popular Netflix show “Orange is the New Black,” a black character which Hough wore darker toned makeup to look like her. She has since apologized on her Twitter account.

Unfortunately, even politicians have been apart of this controversy. In early February, Virginia governor Ralph Northam was discovered to have a photo of 2 men, one dressed as a Klu Klux Klan member and another in blackface on his personal page in his medical school yearbook. “I believe then and now, that I am not either of the people in that photo,” Northam stated in a press conference.

He did, however, admit to wearing blackface before. ”I darkened my face in part of a Michael Jackson costume,” he stated. Northam has apologized and stated that he is focusing more on racial issues and educating himself. “His advisers have assigned the governor homework: He’s begun to read Alex Haley’s ‘Roots,’ and ‘The Case for Reparations,’ the seminal essay in The Atlantic by Ta-Nehisi Coates,” according to the Buzzfeed article “Virginia Gov. Ralph Northam Plans To Survive By Changing His Agenda To Focus On Race.”

Incidents such as these highlights the importance of being informed. It is imperative that people of all races and nationalities understand the history behind the word, and why it is so offensive.

What is the meaning of blackface? Blackface originates from the early 1800’s, a time where slavery was still legal. White Americans would place shoe polish on their skin to resemble African-Americans and perform plays meant to be comical called minstrels that help spread many of the negative stereotypes still associated with Black Americans today. African-American actors often times were forced to participate in these awful events and behave in the same ways that blackface actors portrayed them as.

Participating in blackface equates to continuing a time in American history where African-Americans faced social and political oppression. It is denying Blacks the respect that was fought so vigorously for through riots, protests, and bloodshed, which is why many are quick to call anything out that so much as resembles the horrible images created by this.

Similar Read: Press Play & Focus on the Future

Clothes Don’t Fit

I previously wrote an article about the blackface incidents circulating the news. Gucci, the luxury fashion brand; however, deserves additional dialogue for their attempt to sell a blackface sweater.

Let’s be clear, all acts of blackface are egregious and the usual cockamamie excuses for them are equaling as insulting, but the Gucci incident is more costly than the overpriced sweater they tried to sell. 

Simply put, Gucci and most luxury brands, whether it be alcohol, cars, watches, or apparel, have largely become household names due to one group of people… hip hop artists. 

You and I both will never check the time on our Rolex watch flooded with diamonds while jumping into a Maybach in Prada flip flops… spoiler alert… neither will most rappers. Those braggadocious lyrics may not mean much; however, their effect has left an imprint on an entire culture. 

That culture being people fixated on luxurious brands… brands that have put forth little to no effort or appreciation for some of the people buying their products. By people, I mean Black people. 

From Prada to Gucci you rarely find Black models in their ads. They host virtually no community engagements or services at all. Their company is composed primarily of well to do White people and their stores rarely have Black employees. 

I get why the lopsided relationship exists between luxury brands and Black people.

Spoiler alert, they don’t want us buying and promoting their brands!

Remember when Tommy Hilfiger said, “I wish the rappers didn’t wear my stuff?” He received major backlash and immediately Black people stopped wearing Tommy Hilfiger. Tommy Hilfiger was actually saying what most designers were thinking. 

So why do Black folks in particular still buy brands that make every effort to show they have no interest in them or even their dollars???

Well… 

The American economy is a consumer based economy, and the supporting culture is materialism. Black people in this nation have been ostracized from housing loans to draconian drug laws. And if there’s one aspect of American culture where Black people feel like they can briefly escape these oppressions, it’s through fashion, buying the most expensive items… flossing as they say, or at least it seems. 

Whether it’s a new Benz, a very expensive handbag, or the latest designer shoes, such products immediately grant American consumers the attention and praise they crave, for whatever reason… regardless of their race.

Lastly, many luxury fashion brands have no interest in the inclusion of Black people, which is evident by their repeated blunders and cultural mishaps. Yet, many Black people continue to spend their hard earned money on these brands. It’s like the clothes don’t fit, but we continue to try them on in hopes of breaking them in one day.  

Similar Read: Stop Giving Out Black Hall Passes