DEAR WHITE FOLKS: BRING SUNSCREEN

I have a diverse group of friends. Over the years, I’ve had great conversations with my White friends about what my experience is as a Black American. Often in those various conversations, a few statements have recurred:

“I won’t ever know what it’s like to walk in your shoes”

“I don’t see color”

“I don’t know what I can do to help”

Generally speaking, all of these statements were said with good intent. So I’ve come up with a simple but impactful analogy that might help shift one’s thinking from apathy to care. 

In my travels and most summers, I love to go to the beach. Growing up in Brooklyn, I never felt that I had a connection or access to picturesque beaches but there is calming quality in listening to the waves crash under the sunshine. I find that the beach is a great place to read a book, listen to music, have few drinks, and/or connect with friends. When I take out my beach bag to leave for the beach there is always something inside the bag that I don’t really need; sunscreen.

Now before you get all preachy on me about the dangers of skin cancer hear me out. First, my doctor tells me every year that I have a vitamin D deficiency. Second, my dark skin can absorb the sun’s rays and I’ve never gotten sunburned in America. Third, my skin looks radiant and I look great with a tan.

So why do I buy sunscreen and remember to take it with me to the beach? I know that when I leave the house for the beach that I will likely be going with other people, of lighter skin (i.e. White folks), who will need sunscreen or else they get sunburned.

Now, I’ve never had a bad sunburn but I have been around plenty of White folks who didn’t apply sunscreen properly and have gotten a bad sunburn. To be frank, it looks awful and extremely painful. Because I’m not apathetic, I’ve asked my White friends to share their sunburn experience with me. What does it feel like? When does it go away? What happens when you touch it? How does it heal? Why did you not apply sunscreen more effectively? You really have to go through this entire sunscreen application process before you layout? Why do you want to get a tan anyway? Yes, I know being darker is sexier but is all this worth it? So I’m thoughtful enough to leverage my Black privilege in this instance to bring sunscreen just in case.

Similarly, when I leave my apartment every day there are things that I have to think about that White folks don’t. I’ve previously written about some of the things that I have to think about when I leave the house. While I can’t speak for the 40+ million Black folks in this country, I can tell you that acknowledging our struggles under the metaphorical sun will go a long way to improving the racial discourse in this country.

You see, Black folks are familiar with the White experience in this country because that experience has remained prominently at the forefront of our culture. In an era where access to information is just a few clicks away, I’ve come to feel that some White folks are simply apathetic to our experience and choose to remain ignorant of the full spectrum of the Black experience. Folks choose to remain uninformed and believe, just as our current administration does, that only negative portrayals of our communities are worth highlighting. 

In his usual eloquence, James Baldwin, explains the White apathy towards the Black experience as a segregated wall where there is no desire to peer over the other side of the wall because there is a conscious effort to remain ignorant of the Black experience. 

In short, we want our White brothers and sisters to look over that wall, we want you to understand the complex spectrum of our experiences, we want you to be curious about how we live, we want our struggles under the metaphorical sun to be acknowledged, we want you to join in our interconnected fight against racism. We want you to bring sunscreen, even if you don’t need it.


“Most of the White Americans I have ever encountered really, you know, had a negro friend or a negro maid or somebody in high school. But they never, you know, or rarely after school was over or whatever, you know, came to my kitchen. You know, we were segregated from the schoolhouse door. Therefore, he doesn’t know – he really does not know – what it was like for me to leave my house, you know, leave the school and go back to Harlem. He doesn’t know how negroes live.

And it comes as a great surprise to the Kennedy brothers and to everybody else in the country. I’m certain again, you know, that like – again, like most White Americans I have, you know, encountered, they have no – you know, I’m sure they have nothing whatever against negroes. That is not – that’s really not the question. You know, the question is really a kind of apathy and ignorance which is a price we pay for segregation. That’s what segregation means. It – you don’t know what’s happening on the other side of the wall because you don’t want to know.”

— JAMES BALDWIN, 1963

What is Blackface Really?

Lately, there have been a number of incidents where well-known public figures, celebrities, and even name brands have been accused of blackface.

The well-known brand Gucci was recently criticised for creating a black sweater that featured a turtleneck with a cut-out for the lip-area, which was surrounded by a bright red color.

Gucci isn’t the first designer brand to be accused of supporting blackface. In December 2018, the Italian designer brand Prada, popular for its handbags and shoes, removed statues with brown-skin, big bright red lips, and a monkey-like appearance in a New York store window that was accused of resembling blackface. There was also an entire line of products resembling the same figures titled “Pradamalia”, all of which are no longer being sold. According to a CNN article titled, Prada pulls products after accusations of blackface imagery, Prada stated the images are “imaginary creatures not intended to have any reference to the real world and certainly not blackface.”

Pop star Katy Perry also received backlash for creating shoes designed with blue eyes and bright red lips, which happen to come in black.

Several other celebrities have been called out in the past. In 2016, actor and dancer Julianne Hough dressed as Crazy Eyes from the popular Netflix show “Orange is the New Black,” a black character which Hough wore darker toned makeup to look like her. She has since apologized on her Twitter account.

Unfortunately, even politicians have been apart of this controversy. In early February, Virginia governor Ralph Northam was discovered to have a photo of 2 men, one dressed as a Klu Klux Klan member and another in blackface on his personal page in his medical school yearbook. “I believe then and now, that I am not either of the people in that photo,” Northam stated in a press conference.

He did, however, admit to wearing blackface before. ”I darkened my face in part of a Michael Jackson costume,” he stated. Northam has apologized and stated that he is focusing more on racial issues and educating himself. “His advisers have assigned the governor homework: He’s begun to read Alex Haley’s ‘Roots,’ and ‘The Case for Reparations,’ the seminal essay in The Atlantic by Ta-Nehisi Coates,” according to the Buzzfeed article “Virginia Gov. Ralph Northam Plans To Survive By Changing His Agenda To Focus On Race.”

Incidents such as these highlights the importance of being informed. It is imperative that people of all races and nationalities understand the history behind the word, and why it is so offensive.

What is the meaning of blackface? Blackface originates from the early 1800’s, a time where slavery was still legal. White Americans would place shoe polish on their skin to resemble African-Americans and perform plays meant to be comical called minstrels that help spread many of the negative stereotypes still associated with Black Americans today. African-American actors often times were forced to participate in these awful events and behave in the same ways that blackface actors portrayed them as.

Participating in blackface equates to continuing a time in American history where African-Americans faced social and political oppression. It is denying Blacks the respect that was fought so vigorously for through riots, protests, and bloodshed, which is why many are quick to call anything out that so much as resembles the horrible images created by this.

Similar Read: Press Play & Focus on the Future

J Lucas – I’m Not A Racist… The LCR Responds

Whenever most people hear a white person say the word “nigga” or “nigger,” they usually stop what they’re doing and commit their full attention to that person. And if you’re Black, you most likely are instantly enraged and probably ready to physically confront that person about why they thought it was okay to use that word. Well in a controversial video from rapper Joyner Lucas, he presents a middle-aged, overweight, white male, with a Trump-sponsored “Make America Great Again” hat on, who takes it there and is met with a strong response. His diatribe is full of negative stereotypes regarding African-Americans. If you can stomach the first few minutes of this video, and that’s a strong “if”, this might be the one instance where a white man repeatedly using the “N” word gets a pass – or maybe not. Either way, if this video makes you challenge your bias or thoughts of others, perhaps it serves its purpose.

If you haven’t seen it, the video is below. We asked several of our contributors to weigh in, and here’s what they had to say…

 “Spending a few minutes watching a video showcasing a large bearded white man wearing a “Make America Great Again” hat while lip syncing disparaging remarks about black people isn’t my ideal form of entertainment or learning. After resisting the urge to cut the video off, I did watch it in its entirety and conclude the message is spot on, for two basic reasons. The viewpoint of many non (and Black Americans) is the ills of Black people today in 2017 are isolated and removed from racism. The second viewpoint is despite self responsibility and/or success, systematic racism still derails Black progress in this country. From beauty standards to credit scores, the nation has structures designed without Black people in mind or specifically designed to go against Black people. Like the video, will people turn it off upon first view and stay the same, or will we as nation watch all of it and use it to get better.” – Independent Texan Male

“As an African American woman, the first verse made me so upset because it was just full of stereotypes. Inside I was screaming I’m not lazy! Where’s your suit? There are plenty of great black fathers! Ever heard of institutionalized racism? Then the second verse came on and I saw where the video was going and my heart rate slowed down and I started to breathe again. This video highlights the essence of what is wrong with America. No one has discussions with others with the intent on seeking understanding. We are so focused and getting our pain out. We don’t take a step back to see what it’s like to live in someone else’s shoes. We cast judgement on a community based on the opinions of those who aren’t a part of, nor living, in said community.  We all need to have more conversations like this to start moving the country in the right direction.” – Left Healthcare Professional

“How can we acknowledge a problem unless we address it honestly and accurately? When something as poisonous as racism is endemic in our society, it has to be addressed. That’s why this Joyner Lucas video is truly art. I was enraged, provoked, challenged, and inspired. Both sides spoke with extreme, intentionally offensive candor to represent the racist animosities that this country should A. Acknowledge and B. Work diligently to abolish. There is truth on both sides somewhere in the fog of historically fueled resentment. We are all races here now and must find a way to not just coexist, but thrive with one another. Despite initial appearances to the contrary, this video is working towards that end.” – Unaffiliated Humanist Musician

“I feel so strong about this video; yet I’m finding it difficult to find the words to describe the reasons why. To me, this was a visual depiction of someone’s comment section under a Facebook status. I’ve seen this argument many times over the last year and some change. When I see people arguing online, it’s clear that the two people going back and forth are not even bothering to read the other person’s comments for comprehension. People are only looking for points to rebut. This is a great reminder to us all that sometimes when you stop and listen, you may be able to at least achieve a level of understanding with one another. We all need to stop coming to the table to argue and instead come willing to listen and learn.” – Center Left HR 

Your perspective is important, let us know what you think.